We strive to create the most comfortable, functional, and indestructible gear on the planet.
It’s another month in Asia visiting factories and dialing in production for the 2017/2018 season. We finalize new outerwear, soft shell, clothing, and headwear designs and colorways. We introduce “Bomber Jackets” to our line of Crossover Jackets. We hire several new employees to help with customer service and marketing. With the help of celebrity friend Dan Bilzerian, our “Company Intro” marketing video goes viral and gets over 6 million views (and counting).
Covid hits. Resorts and retail stores around the world close, and the world grinds to a halt. Several of our competitors go under. Our sales stay surprisingly strong and we introduce new lines of outerwear, goggles, crossover jackets, soft shells, and clothing.
A second round of Covid continues to impact the world, but resorts reopen, and people are excited to get back outside again. Sales continue to trend upward and we release a Contractor Jacket, an Insulated Flannel, a 25k Technical Pullover, and new magnetic Mars goggles with a variety of lens options.